One of my favorite niches in the technology ecosystem has my least-favorite title: solution providers.
That dull-as-a-butterknife, snooze-inducing name is unfortunate. After all, B2B technology could not exist without the solution-provider niche.
Those of us who write a lot of B2B tech copy feel like we have “digital transformation” tattooed inside our eyelids.
Just how pervasive is it? Well, I wrote a blog about digital transformation for a middleware provider in New Zealand. Yes, it’s happening from here to Kathmandu.
If you’re a newbie to b2b tech content marketing, it might help to go over the basics.
I like to boil things down to their essence:
You need to pound these two points into your head before you even think of fretting over SEO, analytics, toolsets, personas, platforms and everything else.