![picture representing what content marketers need from b2b technology companies](https://tommangan.net/b2btcmb/wp-content/uploads/2017/11/orb-150x150.jpg)
The best B2B technology content marketing clients are not necessarily the ones that shower me with cash and stroke my ego.
I like money and praise as much as the next guy, but what I crave most is clients who help me zero in on our immediate problem — figuring out how to put their technology into words and images that help sell it.