![picture of cocoons representing digital transformation](https://tommangan.net/b2btcmb/wp-content/uploads/2017/12/transformation-150x150.jpg)
Those of us who write a lot of B2B tech copy feel like we have “digital transformation” tattooed inside our eyelids.
Just how pervasive is it? Well, I wrote a blog about digital transformation for a middleware provider in New Zealand. Yes, it’s happening from here to Kathmandu.