Today I do a lot of work with the excellent team at Blue Star Design, a branding, design, and content marketing agency based in Cleveland, Ohio. Our clients include:
- A top enterprise IT integrator that specializes in cloud, SaaS, managed services, disaster recovery, and digital transformation
- An innovative smartphone app and blog helping people with HIV stay on their meds and live happy lives.
- A specialty business liability insurance provider that offers policies to restaurants, hotels, CPAs, and many more niches.
- A testing lab that provides forensic engineering and other services to help companies and government agencies assess risks and repair damage.
- A subsea cable accessory manufacturer whose blog covers the marine-renewables industry — offshore wind, wave energy, and tidal power.
I also do substantive editing for the IDEA Fitness Journal and American Fitness, a quarterly publication of the Athletics and Fitness Association of America and the National Academy of Sports Medicine.
Latest Articles, by Topic
Content marketing
Top 3 Favorite Project Tools for Content Creation
Why Research is Vital to Good Content
Why Consistency is Key for Quality Content
Less is More: Writing Concisely Gets The Job Done
5 Reasons Marketers Should Consider a Social Media Strategy
Using the Holidays to Your Advantage in Marketing
Enterprise IT integration and digital transformation
Top 5 Issues Enterprises Face in the Digital Workplace
3 Must-Haves for Adopting Salesforce Commerce Cloud
3 Questions to Ask Before Your eCommerce Platform Reaches End of Life
A Smart Approach to Moving Workloads to the Hyperscale Cloud
Digital Transformation — Peeling Away the Hype to Reach Real Business Value
Managed Services: Say Goodbye to Computing Hassles
Cybersecurity
Why Your Security Program Must Include Proactive Zero-Day Defense Protection
Keeping Intruders out of Your Web Apps
Why Intrusion Detection Does Not Go Far Enough
How ENT Helped a Local School Rebound from a Ransomware Attack
HIV/AIDS treatment and prevention
HIV lab tests: Understanding your CD4 and viral load results
I’ve just been diagnosed HIV-positive. Now what?
HIV decriminalization part 1: Undetectable=untransmittable
Why HIV criminalization doesn’t work
6 ways to join the fight against HIV criminalization
HIV in the body: The HIV life cycle
The awkward love triangle: You, your partner, and HIV
Business liability insurance
How hotels can avoid a negligence lawsuit
What Hotels Can Learn from the Las Vegas Mass Shooting
How Rideshare Apps Affect Restaurant Liability
Facing up to the Explosion of Cybercrimes
5 Steps Your Restaurant Can Take to Reduce Foodborne Illness Liability
6 Risks that Land CPAs in Court and How to Mitigate Them
Why Your Community Association Should Consider Special Event Insurance
Forensic engineering
Why Concrete Testing Shouldn’t Be an Afterthought
Hurricanes Illustrate Need for Building Envelope Testing
Why Your Case Needs an Accident Reconstruction Expert
Why Experience Matters in a Slope Stability Analysis
Submersible Robots Make Testing Concrete Construction Simpler and Safer
Forensic Engineering Solves Culpability Question In Water Damage Cleanup
Marine renewables: offshore wind, tidal power, wave energy
5 Complications for Tidal and Wave Energy Devices
Innovations Shrink Offshore Wind Timelines
Why the U.S. Ocean Energy Market Faces One Big Challenge that Europe Doesn’t
Universities’ Focus on Underwater Engineering is a Welcome Development in Offshore Wind
Looking to Asia for Offshore Wind Opportunities
Artificial Island Sparks Innovation In Wind Energy
America’s First Offshore Wind Farm Is Finally Ready for Prime Time
Need some of this Verb Nerd goodness on your content marketing blog or inbound initiatives? Drop me a note on my contact page.