{"id":2372,"date":"2022-08-09T15:30:47","date_gmt":"2022-08-09T15:30:47","guid":{"rendered":"http:\/\/tommangan.net\/verbnerd\/?page_id=2372"},"modified":"2022-08-11T01:23:16","modified_gmt":"2022-08-11T01:23:16","slug":"b2b-tech-thought-leadership-writing","status":"publish","type":"page","link":"https:\/\/tommangan.net\/verbnerd\/","title":{"rendered":"Your B2B technology company deserves thought leadership writing that drives results"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/tommangan.net\/verbnerd\/wp-content\/uploads\/2017\/11\/b2b-focused.jpg\" alt=\"image for b2b content marketing focus\" class=\"wp-image-3177\" width=\"308\" height=\"184\" srcset=\"https:\/\/tommangan.net\/verbnerd\/wp-content\/uploads\/2017\/11\/b2b-focused.jpg 380w, https:\/\/tommangan.net\/verbnerd\/wp-content\/uploads\/2017\/11\/b2b-focused-150x90.jpg 150w, https:\/\/tommangan.net\/verbnerd\/wp-content\/uploads\/2017\/11\/b2b-focused-300x179.jpg 300w\" sizes=\"(max-width: 308px) 100vw, 308px\" \/><figcaption><strong>Hardware, software, circuits \u2014 there&#8217;s a story in everything your company creates.  <\/strong><\/figcaption><\/figure><\/div>\n\n\n<p>The best thought leadership writing celebrates the brainpower that sets your technology company apart. You&#8217;re not selling features or benefits. You&#8217;re telling stories that earn trust.<\/p>\n\n\n\n<p>Get it right and you turn readers into prospects \u2014&nbsp;and prospects into customers. The smartest technology leaders get this. They publish thought-leadership stories that attract buyers and strengthen their brands. <\/p>\n\n\n\n<p>I can help you do that by:  <\/p>\n\n\n\n<ul><li>Researching your company, products and industry<\/li><li>Interviewing your subject matter experts<\/li><li>Crafting story outlines <\/li><li>Writing thought leadership content such as:<ul><li>Research reports <\/li><li>eBooks and whitepapers<\/li><\/ul><ul><li>Sponsored articles <\/li><li>Blog posts and web copy <\/li><li>Personality profiles <\/li><li>Expert Q&amp;A&#8217;s<\/li><li>LinkedIn posts<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>Ultimately, you&#8217;re telling the stories of your people, your vision and the customers who make all possible.  <\/p>\n\n\n\n<h2>Where my thought leadership writing goes these days<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" width=\"200\" height=\"170\" src=\"https:\/\/tommangan.net\/verbnerd\/wp-content\/uploads\/2022\/08\/anatomy-gb91b44be9_640-e1660155621507.png\" alt=\"A graphic of a brain for a page devoted to thought leadership in technology companies. \" class=\"wp-image-3600\" srcset=\"https:\/\/tommangan.net\/verbnerd\/wp-content\/uploads\/2022\/08\/anatomy-gb91b44be9_640-e1660155621507.png 200w, https:\/\/tommangan.net\/verbnerd\/wp-content\/uploads\/2022\/08\/anatomy-gb91b44be9_640-e1660155621507-150x128.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n<p>As a full-time freelancer for more than a decade, I&#8217;ve crafted thought leadership content for dozens of commercial clients, including household names like Amazon, Google, Adobe, Oracle and the Stanford University School of Engineering. I&#8217;ve also helped out a bunch of companies most people have never heard of.<\/p>\n\n\n\n<p>I like both kinds. I stick to the technology sector because that&#8217;s where I do the most good.<\/p>\n\n\n\n<p>The biggest story for my technology clients is digital transformation \u2014 using computers, networks and storage to digitize and automate business processes. I&#8217;ve gotten loads of assignments to create thought leadership on:<\/p>\n\n\n\n<ul><li><strong>Hyperconverged infrastructure<\/strong> \u2014 using virtualization to emulate traditional data center hardware operations (compute, network, storage). <\/li><li><strong>Business collaboration and communication<\/strong> \u2014 using digital networks and cloud technologies to automate and standardize meetings and call center operations. <\/li><li><strong>API-centered architectures<\/strong> \u2014 using APIs and microservices that allow applications to share data and functions.<\/li><li><strong>Zero-trust security<\/strong> \u2014 using verification tools and other technologies to limit the movements of attackers once they breach a network perimeter.<\/li><li><strong>Learning automation<\/strong> \u2014 using massive datasets and advanced statistical analysis to build applications that teach themselves to become more effective over time.<\/li><\/ul>\n\n\n\n<h3><strong>Let&#8217;s talk about working together&nbsp;<\/strong><\/h3>\n\n\n\n<p>If you need an expert thought leadership writer who will help you tell stories that attract customers and inspire your community, <a href=\"https:\/\/tommangan.net\/verbnerd\/get-in-touch-with-verb-nerd-industries\/\" target=\"_blank\" rel=\"noopener\" title=\"visit my Contacts page\">visit my Contacts page<\/a> and let&#8217;s start a conversation.  <\/p>\n\n\n\n<p>Not sure you&#8217;re ready to commit? <\/p>\n\n\n\n<div class=\"wp-container-1 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<ul><li><a href=\"https:\/\/www.linkedin.com\/in\/tommangan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stop by my LinkedIn profile<\/a><\/li><\/ul>\n\n\n\n<ul><li><a href=\"https:\/\/tommangan.contently.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check out my Contently portfolio<\/a><\/li><\/ul>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The best thought leadership writing celebrates the brainpower that sets your technology company apart. You&#8217;re not selling features or benefits. You&#8217;re telling stories that earn trust. Get it right and you turn readers into prospects \u2014&nbsp;and prospects into customers. The&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/tommangan.net\/verbnerd\/\">Click to read it all<\/a><\/p>\n","protected":false},"author":1,"featured_media":3600,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/tommangan.net\/verbnerd\/wp-json\/wp\/v2\/pages\/2372"}],"collection":[{"href":"https:\/\/tommangan.net\/verbnerd\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tommangan.net\/verbnerd\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tommangan.net\/verbnerd\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tommangan.net\/verbnerd\/wp-json\/wp\/v2\/comments?post=2372"}],"version-history":[{"count":142,"href":"https:\/\/tommangan.net\/verbnerd\/wp-json\/wp\/v2\/pages\/2372\/revisions"}],"predecessor-version":[{"id":3620,"href":"https:\/\/tommangan.net\/verbnerd\/wp-json\/wp\/v2\/pages\/2372\/revisions\/3620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tommangan.net\/verbnerd\/wp-json\/wp\/v2\/media\/3600"}],"wp:attachment":[{"href":"https:\/\/tommangan.net\/verbnerd\/wp-json\/wp\/v2\/media?parent=2372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}