Editors can’t afford to ignore the rise of content marketing, which uses tricks of the journalist’s trade to help companies earn the trust of potential customers. All these companies need editors, and they’re more apt to hire the ones who…
A freelance editing service is like any other business: It sells products people want. When I got started, I sat up nights for months fretting over what I had to sell. After all, I built newspaper pages for 20 years…
The problem: Your stable of subject-matter experts really know their stuff, but they can’t always put it into words. The Solution: Hire me. I specialize in rescuing the work of subject-matter experts who are not professional writers. My key assets:…
A “one-sheet” is a glorified resume that marketing and creative types use to a) summarize their skills; and b) demonstrate their marketing chops by marketing themselves. I built mine in Microsoft Word in Publishing Layout mode — which pales considerably…
I wrote a post on Two-Heel Drive illustrating you don’t need an high-dollar camera to bring good pictures home from a hike. Excerpt: A lot of people assume I use a fancy gazillion-dollar digital camera for the pictures I post…
Susan Weiner, a veteran freelance financial writer, asked me to write a guest post on her blog about bounce rates — one of those Google stats most us ignore because we’re obsessed unique visitors and page views. When I generated…
I see a lot of brand blogs in my Web travels. Wish I’d see more that at least jiggle my excitement meter. A few big companies have a keen grasp of how a blog can build a bond with their…