It doesn’t take greatness to edit the copy of inexperienced writers. Goodness will do. I work almost exclusively with the copy of people who do not write for a living. Publishers want to tap their expertise, readers want to learn…
We hear a lot of buzz about “content marketing,” which proposes that thoughtful, informative content on your website can be a potent tool for turning prospects into paying customers. The right content can build credibility, putting cash in your pocket…
I’ve seen rafts of info on staying motivated for dieting, exercising, blogging, writing — just about everything, it seems, except my one true obsession: hiking. I did something about that with this post at Two-Heel Drive devoted to overcoming excuses…
The latest and greatest WordPress themes have become applications unto themselves, opening up vast tweaking possibilities for bloggers never quite satisfied with how their blog looks. Current theme for this page is Magazine Premium by Bavotasan, a Canadian theme designer…
I wrote a post on Two-Heel Drive illustrating you don’t need an high-dollar camera to bring good pictures home from a hike. Excerpt: A lot of people assume I use a fancy gazillion-dollar digital camera for the pictures I post…
Susan Weiner, a veteran freelance financial writer, asked me to write a guest post on her blog about bounce rates — one of those Google stats most us ignore because we’re obsessed unique visitors and page views. When I generated…