Editing marketing content goes a lot deeper than checking the spelling and grammar. It has to build credibility and trust. To make that happen, editors have to ask themselves these six questions:

  1. checkmarksIs the content’s premise accurate?
  2. Is the content free of inexcusable acts of carelessness?
  3. Is the content using SEO best practices?
  4. Is the content structured for maximum usability?
  5. Is the content free of lazy writing?
  6. Is the content helping or hurting your goals?

I explore editing for marketing content in much greater detail in a post at Reputation Capital Media Services. Click to read the full article.