The blog paired my interest in the stock market with my personal connections to Caterpillar Inc., a Dow 30 corporation based in my hometown.
I figured daily news of Cat’s financial fortunes could become must reading for the company’s workforce, suppliers and customers — a potential audience of over 100,000 people. Content targeting that audience could generate reliable revenue because financial-sector keywords are among the top performers on Google Adsense.
Just a few of the things I did:
- Reported a quarterly earnings announcement in real time.
- Reported the daily stock close with charts and commentary on news, price and volume.
- Attracted a content partnership offer with Seeking Alpha, a popular financial news and blogging site.
- Developed an expansive list of links, authorities and news sources in the construction equipment industry.
It was a fun experiment, but I had to shelve it because Two-Heel Drive generated more lucrative demands on my time.