Verb Nerd Industries

Technology Content Marketing Writing, Editing, Blogging and More

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Editing

Backstory: Two-Heel Drive, A Hiking Blog

by tom • April 14, 2011

Two-Heel Drive screen grab

It started with a hobby: hiking the enchanting hills of the San Francisco Bay Area and writing about it on a personal blog. Over the years, Two-Heel Drive evolved into an asset that sustained my standard of living as the…

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Editing

Backstory: Cat Stock Blog

by tom • March 14, 2011

I applied what I learned with Two-Heel Drive to launch this site in the winter of 2008-09. The blog paired my interest in the stock market with my personal connections to Caterpillar Inc., a Dow 30 corporation based in my…

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B2B Technology Content Marketing Blog

All new: The Web's only blog for B2B technology content marketing professionals. | Check out the blog.

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The Editing Pages

  • What is editing, anyway?
  • How much should editing cost?
  • How long should editing take?
  • What’s the difference between substantive editing, copy editing and proofreading?
  • Keys to editing people who do not write for a living

Blogs I’ve Created

  • My homepage
  • Banned for Life
  • Two-Heel Drive

Style

Content needs aesthetic flair that folds into brand guidelines.

Flow

Words, sentences, paragraphs and pages should move in the same direction

Growth

Content must be optimized to improve leads, revenue and business prospects.

Blogs I contribute to

  • Blue-Star Design
  • CTL Engineering
  • OnX Enterprise IT Blog
  • PMI Ocean Engineering Blog
  • Positive Peers
  • Today's Wireless World

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