A freelance editing service is like any other business: It sells products people want. When I got started, I sat up nights for months fretting over what I had to sell. After all, I built newspaper pages for 20 years…
The one certainty of freelance editing is that you will fail for a very long time before you start to succeed. Really, like 18 months to a couple years. Your 15 years on the Daily Bugle copy desk have prepared…
First thing you need to know about becoming a successful freelance editor: It has almost nothing to do with editing. How come? Because there are thousands of people out there trying to make a living as a freelance editor. All…
The problem: Your stable of subject-matter experts really know their stuff, but they can’t always put it into words. The Solution: Hire me. I specialize in rescuing the work of subject-matter experts who are not professional writers. My key assets:…
It’s becoming harder to ignore Klout, that white-on-orange number so many social media geeks are obsessing over these days. Count me among the obsessed: I think I have more than I deserve. Klout calls its ratings system “the standard of…
So you’ve decided your company simply must be on Twitter. You’ve created your account and started following other Twitter users (tweeps, in the lingo) but you really haven’t a clue about where to go next. Well, before you do anything…
A “one-sheet” is a glorified resume that marketing and creative types use to a) summarize their skills; and b) demonstrate their marketing chops by marketing themselves. I built mine in Microsoft Word in Publishing Layout mode — which pales considerably…