Verb Nerd Industries

Technology Content Marketing Writing, Editing, Blogging and More

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Editing

Developing a product to promote your new freelance editing service

by tom • September 6, 2011

Inside of a sporting goods store

A freelance editing service is like any other business: It sells products people want. When I got started, I sat up nights for months fretting over what I had to sell. After all, I built newspaper pages for 20 years…

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Editing

7 things you must do before becoming a freelance editor

by tom • September 2, 2011

graphic of numeral 7 for article on becoming a freelance editor

The one certainty of freelance editing is that you will fail for a very long time before you start to succeed. Really, like 18 months to a couple years. Your 15 years on the Daily Bugle copy desk have prepared…

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Editing

Getting started as a freelance editor

by tom • September 1, 2011

First thing you need to know about becoming a successful freelance editor: It has almost nothing to do with editing. How come? Because there are thousands of people out there trying to make a living as a freelance editor. All…

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Editing

The Mangan Cure for Mangled Copy

by tom • August 7, 2011

The problem: Your stable of subject-matter experts really know their stuff, but they can’t always put it into words. The Solution: Hire me. I specialize in rescuing the work of subject-matter experts who are not professional writers. My key assets:…

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Editing

Klout: We all want more; how do we get it?

by tom • July 9, 2011

Screen grab from Klout's website revealing tom mangan's klout score

It’s becoming harder to ignore Klout, that white-on-orange number so many social media geeks are obsessing over these days. Count me among the obsessed: I think I have more than I deserve. Klout calls its ratings system “the standard of…

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Editing

Just put your small business on Twitter? Here’s what to do next

by tom • July 8, 2011

Logo for Twitter's bird

So you’ve decided your company simply must be on Twitter. You’ve created your account and started following other Twitter users (tweeps, in the lingo) but you really haven’t a clue about where to go next. Well, before you do anything…

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Editing

Hawking your wares with a one-sheet

by tom • June 30, 2011

One Sheet for Verb Nerd Industries

A “one-sheet” is a glorified resume that marketing and creative types use to a) summarize their skills; and b) demonstrate their marketing chops by marketing themselves. I built mine in Microsoft Word in Publishing Layout mode — which pales considerably…

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B2B Technology Content Marketing Blog

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The Editing Pages

  • What is editing, anyway?
  • How much should editing cost?
  • How long should editing take?
  • What’s the difference between substantive editing, copy editing and proofreading?
  • Keys to editing people who do not write for a living

Blogs I’ve Created

  • My homepage
  • Banned for Life
  • Two-Heel Drive

Style

Content needs aesthetic flair that folds into brand guidelines.

Flow

Words, sentences, paragraphs and pages should move in the same direction

Growth

Content must be optimized to improve leads, revenue and business prospects.

Blogs I contribute to

  • Blue-Star Design
  • CTL Engineering
  • OnX Enterprise IT Blog
  • PMI Ocean Engineering Blog
  • Positive Peers
  • Today's Wireless World

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