Editors like me never used to think about advertising, except to make sure there were no plane crash stories next to the airline ads. But lately some us are joining the “Mad Men” crowd via content marketing, which addresses a…
Editing marketing content goes a lot deeper than checking the spelling and grammar. It has to build credibility and trust. To make that happen, editors have to ask themselves these six questions: Is the content’s premise accurate? Is the content…
Editors can’t afford to ignore the rise of content marketing, which uses tricks of the journalist’s trade to help companies earn the trust of potential customers. All these companies need editors, and they’re more apt to hire the ones who…
Editors in North America can be hired for anywhere from $25 an hour to north of $60 an hour, which is reasonable compared to a lawyer, CPA or a plumber, but it’s far from free. Some editors will tell you…
The storytelling and shoe-leather reporting that come as second nature to journalists may not be so instinctive to communicators in other lines of work like marketing and public relations. That’s what inspired Reputation Capital to publish “How to Write a…
It doesn’t take greatness to edit the copy of inexperienced writers. Goodness will do. I work almost exclusively with the copy of people who do not write for a living. Publishers want to tap their expertise, readers want to learn…
A lot of editors charge by the hour, so people hiring them naturally wonder how long it’ll take an editor to clean up their copy. And the answer is unsatisfactory, because it’s almost universally: “It depends.”