See, Coleman has a problem: it’s the most ubiquitous outdoor brand on the planet but none of the cool Internet kids think Coleman is cool. Witness Coleman’s scant 361 Twitter followers (as of 12/02/09) … meanwhile Camping Blogger will probably pass 3,000 in the time it takes me to finish this post.

So about this contest: my high ideals and low energy level take me out of the equation, but here’s the scoop for the rest of y’all (I’m saying this now because it makes the trails safer in hunting season): Coleman is giving away a $25 gift card every day for 50 (sorry, you’ve already missed the first seven). What you have to do:

1. Follow Coleman on Twitter.
2. Tweet the answer to this question, “What would you buy this holiday season from Coleman.com and why?” Make sure you put @colemancampfire in your Tweet.

Entries are limited to one per person/Twitter account per day (U.S. residents only; official rules here).

And just so’s we’re clear: I turned down an offer of a free $25 gift card that Coleman would’ve happily sent my way in exchange for this post. I just thought a company whose coolers have enabled so much tipsy campfire revelry should have a bigger Twitter following.