Yesterday I got an e-mail from one of the folks at backcountry.com, asking if I’d add a link to their site on my rail down there at the left under “gear retailers.” The guy offered to sweeten the deal by sending me a discount code for 20-25 percent off valid for the rest of the year.
I was sorely tempted — this is as close to having a sponsor as I’ve come in nine years of blogging — but in the end I decided to follow the dictates of my employer, which is: no freebies from the folks we cover. Even though this blog is hobby (well, addiction, but still), I suspect people who know me as a newsman would hold me to the standards of the biz. And I’m sure my bosses would, if they had any idea I even had such a blog.
The funny thing was, I already had a link to backcountry.com — in my “gear reviews” category. Clueless dolt that I am, I had happened across the site while seaching for gear reviews and had gotten it into my head that it was primarily a review site rather than an online retailer.
I haven’t cut any deals with any of the retailers listed down there. I just linked to the ones I’ve had good experiences with. Since I got a pretty good deal at backcountry.com just a couple weeks back, I had no qualms about moving the link down to the retailers category.
So there you have it: My heart is pure, untainted by the ravages of commerce. Until the offer of a 50 percent off coupon comes in. I can be bought, but not cheaply.
It’s kind of funny how he didn’t mention that backcountry.com(REI too) is signed up with Commission Junction for an affiliate program where you would earn 5% of all sales that result from someone clicking that link.
I’m pretty forgiving about stuff like that … most of the people doing business online have to be very good about taking care of their customers because it’s so easy to develop a bad reputation — and the complaints stay in Google forever.
Backcountry.com is an honest business and honest businesspeople deserve to make a buck because they take on all the risk the rest of us have no taste for. The 50-100 people who come by this site every day are not going to make anybody rich.
The right call this Tom. I’ve had similar approaches to my blog and while I’m happy to tell people about new service, so that they can check them out, I really don’t like the idea of blogs having a commercial relationship with gear producers or retailers.