Tim Porter is back from Oaxaca with a post about finding younger readers.
Newspapers need younger people writing and editing them, just as they’ve learned they need Spanish-speaking journalists to reach Spanish-speaking audiences.
Do they have to print the “F” word to reach that younger audience? No. But they do need to understand that, as Celeste says, “young people want the world as they see it: without filters. It’s why they love The Daily Show. Because it’s smart, informed, crude and passionate. Like young people.”
Another way lure young readers: help ’em find the porn!