Spark, spearhead, scramble, nestle

From Paul Bonner:

I’ve been keeping a list. It seems to me that verbs are the part
of speech that most often become hackneyed in newswriting. I think
it must be to cover up the lack of any concrete action in most stories:

  • spark (as in: “The commissioner’s action sparked a lively
    debate among those who signed up to speak at the meeting.”)
  • spearhead (as in: “Pfalphzer spearheaded the fund-raising
    drive.”
  • ax (as in: “The item was axed from the budget”)
  • tapped (for “chosen,” as in: “Klutzwater was tapped
    for the position.”)
  • scramble (as in: “Officials were left scrambling. …”)
  • nestle (as in: “Nestled between a railroad trestle and
    a gulch, the seedy cafe makes what must surely be its last stand.”)
  • Treacly TV

    From Jeffrey Whitmore:

    Ban forever the wrap-up line so loved by TV news people:

  • “. . . and that’s what it’s all about!” It’s typically
    uttered (with a smarmy smile) after a heartwarming shot of an indigent
    family eating day-old bread donated by the corporate sponsors of a
    golf tournament in Palm Springs,Pebble Beach, or on the north forty
    of the Taj Mahal.
  • And do away with its sickening brethren:

  • . . . “but the big [or real] winner in the event was charity.
  • On reflection, Jeffrey added the following:

  • Soon after I sent the “charity” cliche I recalled another,
    possibly more cloying one. It’s the spunky lede that begins with a
    truism. Next comes an invitation to the reader to agree. And then
    comes the zinger. For example:
  • “Real gourmets don’t drink red wine with fish, right?

    Wrong!”

  • Another purgative worthy of banishment:

  • Nothing could be further from the truth.

    I just ran an “exact phrase” Hotbot web search on the expression
    and came up with 2,961 citations. For each of the many I checked out,
    I could readily imagine fifty billion or so statements that were further
    from the truth.

  • Dumps, rashes

    Joe Phelan posits the following:

  • How come a winter storm always “dumps” however
    many inches? And why is there a…
  • Rash” of burglaries or whatever?