Mitch Wagner can hack no more of the following from public relations flacks:
“(Whatever) just got easier.” as in: “Cleaning
viruses off your hard disk just got easier…”“Taking (whatever) to its next level” as in: “Taking virus-scanning to its next level…” “Raising the bar on (whatever).” After we raise
the bar we dance the limbo, and then we do the hokey-pokey and we
turn ourselves about. And that’s what it’s all about, hey.The company executive quote that starts, “We are proud to be
working with XYZ Corp., an acknowledged market leader.”
That’s a double-cliche there, “we are proud” and “market
leader.” The executive is sometimes “excited” rather
than proud.