![\"image](\"http:\/\/tommangan.net\/b2btcmb\/wp-content\/uploads\/2017\/11\/outreach.jpg\")
The Kissmetrics blog has had some of the best marketing and analytics coverage for as long as I can remember.\u00a0 Elliott Ross’s in-depth piece on email marketing outreach<\/a> proves the point.\u00a0 It covers:<\/p>\n- \n
- Writing cold emails that people will actually look at.<\/li>\n
- Crafting a subject line that boosts your open rate.<\/li>\n
- Building a target audience.<\/li>\n
- Following up after the email.<\/li>\n<\/ul>\n
Quote:<\/p>\n
“Email outreach is an extremely powerful tool when correctly utilized, but effective email etiquette is a minefield \u2014 and many people struggle to run engaging campaigns..”<\/p><\/blockquote>\n
It’s packed with pro-level advice. Be sure to check it out.<\/a><\/p>\n
Content Marketing Institute: How to succeed in podcasting<\/h2>\n
![\"image](\"http:\/\/tommangan.net\/b2btcmb\/wp-content\/uploads\/2017\/11\/this-old-marketing-podcast.jpg\")
The ubiquitous Joe Pulizzi explains how he and his partner Robert Rose built a podcasting juggernaut over the past four years<\/a> \u2014 with 2 million downloads worldwide and a half-million dollars in sponsorship revenue.<\/p>\nPulizzi covers:<\/p>\n
- \n
- The best time to start a podcast \u2014 it works much better if you already have, say, 75,000 listeners eager to hear you chat.<\/li>\n
- How to create a format \u2014 and why they decided to chat about the latest content marketing headlines rather than interview subject matter experts.<\/li>\n
- The best microphone for high-quality audio.<\/li>\n
- How he and Rose edit and produce the podcast.<\/li>\n<\/ul>\n
Quote:<\/p>\n
“Most successful podcasts started with an audience already in place. Just look at the ones you listen to and do your research. They probably started with a blog or a video series, or maybe a network or print magazine<\/a>, or the podcaster was a published author with a following. If I were starting a podcast today, I would work for 12 months to build a solid list of email subscribers first, and THEN diversify the platform with the podcast.”<\/p><\/blockquote>\n
Read it all and see how long you can avoid the <\/a>temptation to start your own podcast.<\/p>\n
(For the skeptics who wonder if podcasting is a good fit for B2B technology companies, I recommend the Making Chips podcast<\/a>, produced by the owner of a high-tech machine shop in the Chicago suburbs. It’s totally great, and I’m not just saying that because my first real job was in a machine shop in central Illinois. )<\/p>\n
Marketing Insider Group: content and high-quality leads.<\/h2>\n
![\"\"](\"http:\/\/tommangan.net\/b2btcmb\/wp-content\/uploads\/2017\/11\/leads-150x150.jpg\")
You can’t miss with Michael Brenner’s posts. This one dives deep into the stuff you’ve gotta get right<\/a> if you want your B2B technology content to generate productive leads.<\/p>\nHe zeroes in on:<\/p>\n
- \n
- How to qualify leads.<\/li>\n
- Creating a lead-scoring system.<\/li>\n
- Polishing your unique value proposition.<\/li>\n
- Thinking beyond your blog (the nerve<\/em> of some people).<\/li>\n
- And a bunch more savviness like adding images and tracking the success of your content.<\/li>\n<\/ul>\n
Quote:<\/p>\n
“Pay attention to what motivates your leads the most and you\u2019ll have a wealth of feedback to help you always publish fantastic conversion material.”<\/p><\/blockquote>\n
Read the whole thing. <\/a><\/p>\n
This is what I’m up to with B2BTCMB<\/h2>\n
I plan to start out with basic links and summaries on the blog before I start plunging deeper into the weeds of B2B technology content marketing.<\/p>\n
Eventually, I’d like to interview experts and talk to people about their day-to-day jobs. But a little curation is a good place to start.<\/p>\n
\n - And a bunch more savviness like adding images and tracking the success of your content.<\/li>\n<\/ul>\n