Verb Nerd Industries

Technology Content Marketing Writing, Editing, Blogging and More

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Editing

A new series on improving your editing skills

by tom • January 29, 2013

CopyEditing.com proposes that all of us who wield a red pen can find ways to get better. Money quote: “I learned more by reading over one redlined edit by a masterful copyeditor colleague than I did by all the studying and training of earlier years.”

Editing

All editing, all the time: What I’ve been up to for the past 15 months

by tom • January 26, 2013

We’ve just wrapped up a 15-month run of wall-to-wall editing here at Verb Nerd Industries. I’ve finally gotten a chance to catch my breath and start adding more content to our site, so this seems like a good time to…

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Editing

The difference between substantive editing, copy editing and proofreading

by tom • January 25, 2013

Text publishing has three main varieties of editors: substantive editors, copy editors and proofreaders. Here’s how each job shakes out: Substantive editors Substantive editors have the unenviable task of reading writers’ first drafts, then parrying a series of revisions that…

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Editing

What is editing, anyway?

by tom • January 25, 2013

Editing is flow Every word should look like it’s right where it ought to be. And every sentence, and every paragraph. Every picture should be right where the reader expects it to be. That’s the essence of flow: When words,…

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Editing

Think like an editor: a four-step plan for adding more content to your company website

by tom • October 6, 2011

We hear a lot of buzz about “content marketing,” which proposes that thoughtful, informative content on your website can be a potent tool for turning prospects into paying customers. The right content can build credibility, putting cash in your pocket…

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Editing

You’ve gotten your first freelance editing client — now what do you do?

by tom • September 9, 2011

Despite my warnings about the long and lonesome road to a life in freelance editing, you’ve gone ahead and notched your first editing client. To keep things simple, let’s imagine your former editor at the Daily Bugle has penned his…

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Editing

Two Machiavellian lessons for freelancers

by tom • September 7, 2011

Niccolò Machiavelli has a couple things to teach anybody looking for traction in the freelance footrace. 1) That which is easy to gain is hard to keep. 2) That which is hard to gain is easy to keep. Say what?…

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B2B Technology Content Marketing Blog

All new: The Web's only blog for B2B technology content marketing professionals. | Check out the blog.

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The Editing Pages

  • What is editing, anyway?
  • How much should editing cost?
  • How long should editing take?
  • What’s the difference between substantive editing, copy editing and proofreading?
  • Keys to editing people who do not write for a living

Blogs I’ve Created

  • My homepage
  • Banned for Life
  • Two-Heel Drive

Style

Content needs aesthetic flair that folds into brand guidelines.

Flow

Words, sentences, paragraphs and pages should move in the same direction

Growth

Content must be optimized to improve leads, revenue and business prospects.

Blogs I contribute to

  • Blue-Star Design
  • CTL Engineering
  • OnX Enterprise IT Blog
  • PMI Ocean Engineering Blog
  • Positive Peers
  • Today's Wireless World

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