Staying on message

February 27, 2004
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CJR’s Campaign Desk recounts a White House news briefing exchange that would be funny it were in a sitcom.

    The final tally? When discussing gay marriage McClellan employed the phrase “sacred institution” nine times during the 36-minute briefing. Close cousins “enduring institution” and “enduring and lasting institution” made eleven appearances.

And to think ambitious newsies aspire to such royal treatment.

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