Gone tabbing

December 9, 2003

Papers in the UK are unleashing tabloid editions. No topless P.3 girls for the Times of London, alas, but there appears to be a trend afoot:

The move by The Times and The Independent is slightly different from the approach taken by a number of American newspapers, which have started free editions aimed at younger audiences. Giveaway publications for commuters have sprung up throughout Europe, too. A Sweden-based company publishes free papers called Metro in more than 25 cities around the world, and a Norwegian company has introduced rival papers called 20 Minutes in several cities. In London, a separate Metro is published by the company that owns The Daily Mail, one of the best-selling British tabloids.

One Response to Gone tabbing

  1. moatmai on December 10, 2003 at 3:42 am

    Our magazine has actually considered doing something like that. Present a “Diet”, more palatable version of our content. The idea never flew.
    When somebody else tried it, they barely folded after the fourth issue.