On making an Ass of U and Me

Clay on always testing your assumptions. He points up the obvious — never assume “they’d never be that stupid” — and adds a subtle hint.

A couple of bonus points here: Study the results of your spell check. It contains wonders. Yes, it might flag all the names as being misspelled. But that could highlight a name spelled different ways. Depending on how attuned the program is with newspaper style, you could make bonus catches in the nuts-and-bolts editing.