Heads and poetry

Testy Copy Editors on whether the twain should meet. The post I most agree with:

It seems a better way of looking at headlines is not to say, “Heads are like poetry” but to say, “Heads are like prose,” by which I mean ordinary speech or writing; that would help weed out a lot of the shitty “cutesy” crap that often confuses The Reader (and the slot) but always seems to make contest judges happy; or even the jargon laden, headlinese that creeps in to some heads without giving The Reader any room to breath (and you know the kind of crap I mean).