image for blog post on b2b tech content marketing

If you’re a newbie to b2b tech content marketing, it might help to go over the basics.

I like to boil things down to their essence:

  • Content teams attract leads.
  • Sales teams close leads.

You need to pound these two points into your head before you even think of fretting over SEO, analytics, toolsets, personas, platforms and everything else. >> Read the whole post